Your Kaya – redefining our perspective on relationships, sexuality, and personal care
CLIENT
Your Kaya
YEAR
2024
SERVICES
Brand evolution
eCommerce design
Growth
CREDITS
Creative direction & design: Marysia Markowska, Your Kaya team
Product management & UX: Dawid Zimny
Development & visual materials: Your Kaya
Your Kaya is a Polish brand dedicated to natural self-care products. The brand empowers women by providing high-quality, eco-friendly solutions that emphasize comfort, health, and wellness. Committed to transparency and ethical practices, Your Kaya aims to encourage a healthier lifestyle while reducing the environmental footprint of everyday hygiene items. We have partnered with Your Kaya to enhance their online store, beginning with a refresh of their branding and a redesign of the product pages. Our focus now shifts to a long-term collaboration aimed at fostering growth and optimizing conversions to support their continued development.
In recent years, the brand has made significant strides by expanding its product range. We aimed to ensure that the product pages effectively showcase these offerings and support the growth of their subscription system.
Our UX strategy aimed to enhance the product pages by emphasizing the advantages of subscription options. To boost conversions, we intentionally included social proof elements, such as testimonials from satisfied customers and community spotlights through YourKaya Together. Each design choice was carefully crafted to showcase the benefits of joining our subscription model and engaging with the brand community.
