Klupś – from millions of cribs sold to millions of children raised
CLIENT
Klupś
YEAR
2023–2024
SERVICES
Brand guidelines
Branding
Brand strategy
eCommerce
Illustration
Logo
Photo guidelines
Print + packaging
Tone of voice
CREDITS
Creative direction & design: Marysia Markowska, Ola Zajdel-Cyrulik
Web development: Zest
Illustrations: Aleksandra Badura
Klupś is a Polish company specializing in the design and sale of wooden children’s furniture, established in 1971. We recently refreshed their brand to better connect with today’s parents in Poland and worldwide. The brand appeals to new parents seeking furniture that complements both their home’s aesthetic and personal style. The updated look combines a calming quality with vibrant elements, setting Klupś apart from other brands that often play it safe with neutral designs.
In the Klupś store, we integrate key selling points and e-commerce features within a warm and welcoming atmosphere. We understand that parents, particularly those navigating parenthood for the first time, require time and attention to evaluate and select the best products for their children. Therefore, we’ve created distinct sections that provide clear explanations, ensuring the experience remains approachable and aligned with our brand identity.
