Fameg – redefining classic furniture craftsmanship
CLIENT
Fameg
YEAR
2024
SERVICES
Brand evolution
Brand guidelines
Photo guidelines
Tone of voice
Logo refresh
UX / UI
Website design
CREDITS
Creative direction: Marysia Markowska, Ola Zajdel-Cyrulik, Pawlak & Stawarski
Design: Marysia Markowska, Ola Zajdel-Cyrulik
Packshot Photos: Przemek Szuba
Brand Photos: Fameg
Founded in 1881 as part of the as part of the Thonet factories, Fameg is a legendary Polish brand specializing in the art of bentwood and upholstered furniture. Based in Radomsko, the company has become a trusted name for stylish restaurants, hotels, and discerning clients around the world. With a rich history rooted in craftsmanship and an evolving portfolio shaped by collaborations with renowned designers, Fameg continues to set the standard for timeless yet contemporary design.
Fameg’s legacy took on a fresh outlook when Pawlak & Stawarski, designers behind many of the brand’s new furniture pieces, became its art directors. As part of their vision for the brand’s evolution, they invited us to collaborate on redefining Fameg’s visual identity—respecting its heritage while crafting a refreshed, modern image.
The results of the new brand identity were unveiled at this year’s Milan Design Week, alongside the latest furniture collection created in collaboration with international designers.
