Aurum Bloom – bold and timeless 18-karat gold jewelry
CLIENT
Aurum Bloom
YEAR
2022
SERVICES
Brand strategy
Tone of voice
Branding
Brand guidelines
Logo
Photo guidelines
Print + packaging
Photography
CREDITS
Creative direction & design: Marysia Markowska, Ola Zajdel-Cyrulik
Brand Photos: Aurum Bloom
Branding photoshoot: ONI Studio & Halo Creative Studio
Video: Ruslan Pelykh
Packaging craftsmanship: Łukasz Maziarz
Jewelry design: Karol Cyrulik / Cyrulik Design
Our collaboration with Aurum Bloom included designing their logo, visual identity, and luxurious jewelry packaging. The packaging, crafted from black oak—a rare and exclusive natural veneer—boasts a unique black hue created by minerals and iron absorbed from water over time. The box features a dual magnetic closure: one for secure storage and another slightly open position for elegant display, perfect for retail or daily use.
The brand and its refined identity have been featured in leading fashion, culture, and art magazines such as Vogue, Harper’s Bazaar, L’Officiel, Forbes, and Elle, establishing Aurum Bloom’s place in the world of high-end jewelry.
