Anex – parenthood without compromise: empowering today’s families

Last year, Anex went through a major transformation, refreshing its entire product line. Each item was redesigned according to the new “Anex DNA” – a cohesive, refined vision that creates a beautifully unified family of products. We had the pleasure of working alongside them through this change, redefining their branding and creating all-new visual materials.

We aimed for the new image to be modern, clear, and reflective of the brand’s evolution into a global producer of high-quality, well-designed products. A central element of Anex’s identity is the use of photos and videos featuring modern parents in varied, real-life contexts. A key objective was to make these visuals inclusive, contemporary showcasing individuals and families that break away from stereotypes, aligning with today’s broader understanding of family. These diverse visuals are set against clean, black-and-white typography, with a bold scale that creates dynamic contrast—adding visual impact and supporting both brand storytelling and informational messaging.

We designed a website that helps users understand the product range, compare options, and choose the right stroller for their needs.

We were also involved in the creation process of new products, designed by Cyrulik Design Studio from Poland. Together with the Anex team, we co-developed the CMF (Color, Material, Finish) guidelines, which included selecting details such as zipper pullers, upholstery patterns, product colors, and the placement and application of logos on the strollers. During this phase, we created an extensive manual along with a strategic analysis of branding placement across all products and brand materials.