AMQUA – sleep better in earth’s finest fabrics
CLIENT
Amqua
YEAR
2023
SERVICES
Brand evolution
Brand guideliness
Photo guideliness
eCommerce
Illustration
UX / UI
Web development
CREDITS
Creative direction & design: Marysia Markowska, Ola Zajdel-Cyrulik
Web development: Barbet Space
Illustration: Ola Badura / Badi Illustrations
Lifestyle Photos: Oni Studio
Packshot Photos: Przemek Szuba
Set Design: Anna Sanetra
Inspired by artisans worldwide, Amqua curates luxury products that elevate spaces and celebrate global cultures. With a commitment to sustainability and community support, they redefine luxury for a richer, more meaningful experience.
Amqua’s distinctive identity is crafted through unique, carefully designed typography, warm muted color palettes, and custom illustrations that accentuate product features.
Through collaboration with skilled photographers, set designers, and illustrators, we have developed a cohesive brand with a unique visual character.
One of the key challenges in the Amqua e-commerce project was combining highly visual, exclusive brand image with shopping functionalities like sales, upselling, and cross-selling features, allowing customers to identify with the brand while ensuring smooth and satisfying shopping experiences.
